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Semantic Differential Comparison, Charts+Tables



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Semantic Differential Comparisons show all word or keyword pairs in a semantic differential group in a single chart and table, ordered to show the largest differences between pairs.

If there is more than one group using the same word pairs, each group gets its own comparison.

Useful to identify and analyse words or keywords that have the strongest association with a brand or scenario at a glance.

Report Type: Simple Layout Type: Chart+Table
Variants: Semantic Differential Comparison, Charts, Semantic Differential Comparison, Tables