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Semantic Differential Summary, Tables



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Semantic Differential Summary shows all word or keyword pairs in a semantic differential group in a single table for analysis.

If there is more than one group using the same word pairs, each group gets its own summary and a multi-summary is also created to simplify comparison.

Useful to summarise and compare perceptions of different brands, current and future scenarios.

Report Type: Simple Layout Type: Table
Variants: Semantic Differential Summary, Charts, Semantic Differential Summary, Charts+Tables