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Semantic Differential Comparisons for each [Main demographic], Charts+Tables

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One report for each [Main demographic].

Semantic Differential Comparisons show all word or keyword pairs in a semantic differential group in a single chart and table, ordered to show the largest differences between pairs.

Useful to identify and analyse words or keywords that have the strongest association with a brand or scenario at a glance.

If there is more than one group using the same word pairs, each group gets its own comparison.

Report Type: For each Layout Type: Chart+Table
Variants: Semantic Differential Comparisons For each [Main demographic], Charts, Semantic Differential Comparisons for each [Main demographic], Tables