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Semantic Differential Summary shows all word or keyword pairs in a semantic differential group in a single chart as a visual profile.
If there is more than one group using the same word pairs, each group gets its own summary and a multi-summary is also created for easy comparison.
Useful to summarise and compare perceptions of different brands, current and future scenarios etc. at a glance.
Summary Questions for each [Main demographic] - Chart
Summary Questions Radar for each [Main demographic] - Chart
Semantic Differential Comparisons for each [Main demographic] - Chart
Summary Questions - Chart
Semantic Differential Comparisons for each [Main demographic] - Table
Non-text survey questions - Table
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