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One report for each [Main demographic].
Semantic Differential Comparisons show all word or keyword pairs in a semantic differential group in a single chart, ordered to show the largest differences between pairs.
Useful to identify words or keywords that have the strongest association with a brand or scenario at a glance.
If there is more than one group using the same word pairs, each group gets its own comparison.
Ratings Summary for each [Main demographic] - Chart+Table
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