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Semantic Differential Summary for each [Main demographic], Charts
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One report for each [Main demographic].
Semantic Differential Summaries show all word or keyword pairs in a semantic differential group in a single chart as a visual profile.
Useful to summarise and compare perceptions of different brands, current and future scenarios etc. at a glance.
If there is more than one group using the same word pairs, each group gets its own summary and a multi-summary is also created for easy comparison.
Trends for Values for each [Main demographic] - Table
Trends for Distributions for each [Main demographic] - Chart
Ratings Summary Change for each [Main demographic] - Table
All survey questions by [Main demographic] - Chart
Text questions by [Main demographic] -
Summary Distribution for each [Main demographic] - Chart
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