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Semantic Differential Summary for each [Main demographic], Charts

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One report for each [Main demographic].

Semantic Differential Summaries show all word or keyword pairs in a semantic differential group in a single chart as a visual profile.

Useful to summarise and compare perceptions of different brands, current and future scenarios etc. at a glance.

If there is more than one group using the same word pairs, each group gets its own summary and a multi-summary is also created for easy comparison.

Report Type: For each Layout Type: Chart
Variants: Semantic Differential Summary for each [Main demographic], Charts+Tables, Semantic Differential Summary for each [Main demographic], Tables