Report Details

Semantic Differential Summary for each [Main demographic], Tables

Gallery

F28T

Double click on above image to view full picture

Zoom Out
Zoom In

One report for each [Main demographic].

This report shows all word or keyword pairs in a semantic differential group in a single table for analysis.

Useful to summarise and compare perceptions of different brands, current and future scenarios.

If there is more than one group using the same word pairs, each group gets its own summary and a multi-summary is also created to simplify comparison.

Report Type: For each Layout Type: Table
Variants: Semantic Differential Summary for each [Main demographic], Charts, Semantic Differential Summary for each [Main demographic], Charts+Tables