Report Details

Semantic Differential Summary for each [Main demographic], Charts+Tables

Gallery

F28CT

Double click on above image to view full picture

Zoom Out
Zoom In

One report for each [Main demographic].

This report shows all word or keyword pairs in a semantic differential group in a single chart as a visual profile, as well as supporting table for analysis.

Useful to summarise and compare perceptions of different brands, current and future scenarios etc. at a glance.

If there is more than one group using the same word pairs, each group gets its own summary and a multi-summary is also created for easy comparison.

Report Type: For each Layout Type: Chart+Table
Variants: Semantic Differential Summary for each [Main demographic], Charts, Semantic Differential Summary for each [Main demographic], Tables