Effective surveys result from clarity about their purpose
November 7, 2018
The key to a great story is not who, or what, or when, but WHY. So too with surveys. The key to an effective survey is being clear about its purpose.
It's easy to get caught up in the minutia of a survey: Is the spelling OK? Does it look OK on mobile? Who should the invitation come from?
Surveys are a means to an end rather than an end in themselves. To make an effective survey, we need to look beyond the survey itself. Read more about Effective Surveys
Simple steps for better surveys and better outcomes
February 2, 2018